Plant

WEEK 1: PLANT (FOUNDATIONS)

WHAT YOU’LL LEARN

  • LinkedIn Now: Understanding the platform’s relevance today.

  • Goals and Mindset: Setting objectives and aligning them with a growth-oriented mindset.

  • Personal Branding: Establishing a strong, authentic professional identity.

  • Page Overview: Key profile elements that matter.

  • Premium vs Basic: Evaluating the benefits of LinkedIn Premium.

  • Building Your Tribe: Identifying and growing your network (not just ICP).

  • Ideal Client Profile (ICP): Defining and targeting your ICP.

  • Engagement Basics: Effective following, connecting, and messaging strategies.

  • Rules of Engagement: Best practices for LinkedIn interactions.

  • Post Strategy: Utilizing LinkedIn tools (written posts, polls, collaborations, videos, photos).

  • Crawl, Walk, Run Approach: Gradual mastery of LinkedIn features.tion goes here

  • Homework: Action items for practicing foundational skills.